Jeroen is not only an athletic himself inspired by sports and exploring the limits, he also loves to support and motivate others. Having studied international economics, he joined Global Sports Communication after his study. During his stay at this time company – a management agency representing world class Track and Field athletes – he worked closely with the best athletes of the world through world and olympic championships. After the 2012 London Olympic Games, Jeroen decided to undertake a new breathtaking challenge by launching Deskbookers, an online marketplace for work and meeting spaces in the Netherlands. He led the company as a CEO until February 2017 and spearheaded its internationalization by raising venture capital and growing a talented team of 20+ FTEs.