Tide was founded in 2015 to fill in a huge gap in the market; SMEs are significantly underserved by traditional financial institutions who offer high cost, one-size-fits-all products that focus on enterprise client needs. Exacerbated by tighter regulation post 2008 financial crisis and enabled by the proliferation of digital, Tide is redefining business banking through a digital-first, hassle-free proposition that addresses the holistic needs of SMEs.
Following a platform approach, Tide is focused on building automation on all admin-related functionality while partnering with best in class fintech companies to offer a fully fledged banking experience, including payment acceptance, FX, credit and many more services such as employee expense management