A Speedinvest portfolio company

10 Percent

Sector
Marketplaces & Consumer
Year Invested
2025
Building the infrastructure that lets FMCG brands own loyalty, data, and customer relationships, not the retailers.

The app gives consumers 10% cashback on their favorite brands, no matter where they shop.

Behind the scenes, 10% powers a data-rich, brand-centric loyalty engine that helps FMCGs activate their audiences, predict churn and trends, innovate with real insights, and retake control. Brands even secure exclusive access to their category, locking out competitors for months.

10% is creating the default operating system for brand loyalty and consumer data.

France
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