Playbrush (aquired by Sunstar Global in 2021) is a London and Vienna-based technology company that digitizes oral care for children.
With Playbrush, boring brushing routines suddenly become an exciting adventure. The colorful, smart toothbrush attachment fits onto the handle of any manual toothbrush so kids control planes, paint masterpieces and win dance battles via their brushing movements. Personalized feedback, statistics and brushing rewards mean brushing is now not only fun, but also effective. The Playbrush comes with a variety of games, a data monitoring application for parents and regular toothbrush and toothpaste supplies.