Entries by Marcel van der Heijden

The Wrong Answer

I’ve come to realize that to understand how an early stage B2B Enterprise startup thinks about it sales process there really is a very simple question that provide a key insight: “Can you send me your sales deck?” (or white paper, blogs or whatever). If the answer is along the lines of “we don’t do […]

The Revolution Will Be Streamed!

It’s been fascinating watching the media industry being ripped apart, and pulling itself back together again, over the last 20 years by the Internet and Software. Disruption started with print and all its manifestations, associated use cases and business models. Then it was Music’s turn when Napster hit it big followed by more “legit” options […]